Celebrity.

I'm one, you're one.

Well, come to think of it, that's only inside our own heads. Projected against the cave wall we're as indistinct as anyone else in this flickering candlelight. And that's good, because we hate celebrities. Hate watching them, reading about them, thinking about them.

Give me earthquakes, landslides, or impending apocalypse because those dastardly Americans want to keep their food chilled. Hey, give me plain old Kevin Rudd.

Bring on the misery. Free us from the famous few. We don't want to live in their world.